In modern web design, page speed is not just a matter of convenience — it’s a key factor in user experience, SEO, and overall site success. And one of the biggest culprits slowing websites down? Heavy, unoptimized images. That’s where Squoosh.app comes in — a simple, fast, and completely free online tool for image optimization that works right in your browser.
A tool built by designers — for designers
Squoosh.app was developed by Google’s Chrome team with one clear goal: to make working with images easier and smarter for everyone — especially web designers, UI/UX professionals, developers, and content creators. It’s not bloated software or a paid platform with limitations. It’s a lightweight, intuitive, and powerful solution available instantly in your browser.
Why designers love Squoosh
First, it’s 100% free. No sign-ups, no subscriptions, no hidden fees. Just open the site and go.
Second, its interface is incredibly easy to use. Upload an image, choose the format and compression level, and instantly preview the result using a simple “before and after” slider.
Third, it supports a wide range of modern formats — JPEG, PNG, WebP, AVIF, and more. You can compress images or convert them between formats in just a few clicks, making it perfect for optimizing websites for modern browsers.
Key features of Squoosh.app:
- Compress images with minimal or no visible quality loss
- Support for transparency (great for PNG and WebP)
- Format conversion: JPEG, PNG, WebP, AVIF, and others
- Customize quality, color depth, compression strength
- Strip metadata (EXIF, etc.) to reduce file size
- Works entirely offline in your browser — no uploading to external servers
- Instant visual comparison of original vs. optimized image
Perfect for websites, landing pages, and mobile-first design
If you’re designing sites, blogs, stores, or mobile layouts, image optimization is essential. Squoosh lets you strike the perfect balance between image quality and file size, helping your site load faster and perform better across devices.
In short: your must-have design companion
Squoosh.app isn’t just an image compressor — it’s a smart assistant that helps make your websites faster, cleaner, and more efficient. With powerful features, effortless usability, and zero cost, it’s a must-have in every web designer’s toolkit.
Give it a try at squoosh.app — once you do, you’ll wonder how you worked without it.
Leave a Reply